Award-winning YouTube strategist

Grow With Help.

I've been on YouTube since 2008. Since then, I've helped YouTubers and entrepreneurs pull over 2.1 billion views, won awards, and became one of the top YouTube strategists in the world. I am the creator of the IDEAL Framework, and proud husband and father.

30 minutes. It's a vibe check, not a sales pitch.

Leroy ter Braak holding a Shorty Award trophyLeroy with their 2026 Shorty Award
I WON ANOTHER AWARD! - Vlog (not really)From: leroycreates
Views: 2,100,000,000+views generated for clients
Most Recent Award: Shorty Award winner
The first freelance YouTube strategist credited on a Shorty Award
Channels and brands I've worked with
  • Ubisoft
  • Disney
  • Nissan
  • EA
  • KIA
  • Lovable
  • OG Crew
  • Jeremy Ethier
  • Golden Kobe Family
  • Tom Davis
  • WeAreNoCode
  • John & Bob's
  • Forever Estates UAE
  • and more
More creators under NDA, so can't share publicly.

I only share results I know I can take credibility for. I wasn't just there to give a little piece of feedback on a thumbnail like some others would do: I was involved from start to finish, and I am proud to call these creators my friends and clients!

— Leroy ter Braak

Featured Videos

Four ways to work with me

1:1 YouTube Strategy Retainer

The most exclusive flagship way to work with me. Jump on a weekly call with me, get my private phone number for texting back and forth in between calls, and consistent feedback on how to grow your YouTube channel faster. This is for established creators, entrepreneurs, and brands from 100K to 10M+ subscribers. Smaller channels can get in if I have availability, but only if I think I can make a difference for you. Do not expect anything less than an investment of $5000 a month. Cancel anytime, no contracts locking either of us in.

Views: 2,100,000,000+6 ratings

Added: 2008 by leroycreates

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1:1 Strategy Call (opens in a new tab)

Have a big video idea? An edit you can't figure out? Or just need some regular guidance? Apply to jump on a 60 minute strategy call with me. We'll find out how to unlock your current challenge, and give you a roadmap to move forward with confidence. I only do them sparingly to ensure my current clients get most access to me. Book below.

Added: by application

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Comments & Responses

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Video response

Video testimonial, used with permission.

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YouTube Strategist School · Founding cohort

I'm teaching ten people to do my job.

You already know YouTube. YSS teaches the business around it: pricing, scope, boundaries, and why my clients stay for years. It's live and four weeks long.

Starts November 1, 2026
All 10 seats taken · 4 weeks · live

SOLD OUT (opens in a new tab)

leroycreates's Channel

Leroy ter Braak

Leroy ter Braak

Dutch-born, Austin-based. Award-winning YouTube strategist, husband, father, and the creator of the IDEAL Framework.

Joined:
2008
Channel Views:
2,100,000,000+

Your channel, diagnosed.

Big video idea? An edit you can't crack? Book a 60-minute strategy call with me. We'll get to the bottom of your current challenge, and you'll leave with a roadmap to move forward with confidence. I only do a few of these, so book while there's a spot.

Book the call (opens in a new tab)

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